7 Ways To Use Inclusive Storytelling To Optimize Social Media Strategy
"That sinking feeling”- Think of a classic scenario in the life of social media manager . After numerous so-called amateurish attempts, finally you conceptualize one campaign with your max dose of creativity, that catches the fancy of your boss and instantly gets hailed as the elusive next big idea. The campaign, is declared the holy grail of outreach, branding and promotion. But the dazzling 'Big Idea' after the initial release euphoria, soon gets afflicted by identity crisis in big, bad world of social media with online traction tapering off within days . Like the clueless captain of ill-fated Titanic, you try to revive the dashboard of the sinking media craft but to your utter horror, you find yourself floating among the wrecks of similarly glorified past digital campaigns without any sign of visible impact.Within days, from star social media manager you become the scapegoat for low ROI and illusive customer base. ...